{"id":40,"date":"2022-09-14T17:48:19","date_gmt":"2022-09-14T20:48:19","guid":{"rendered":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/?page_id=40"},"modified":"2022-11-18T11:24:46","modified_gmt":"2022-11-18T14:24:46","slug":"web-analytics","status":"publish","type":"page","link":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/web-analytics\/","title":{"rendered":"Web Analytics"},"content":{"rendered":"<div class='container'>\n<p>Web Analytics consiste na pr\u00e1tica de obter e analisar dados quantitativos e qualitativos acerca da navega\u00e7\u00e3o do usu\u00e1rio em um determinado website. Analisando esses dados \u00e9 poss\u00edvel entender o comportamento deste usu\u00e1rio dentro do projeto e inferir quais s\u00e3o os caminhos para aplicarmos melhorias e otimizarmos o resultado desejado com o projeto, seja ele a capta\u00e7\u00e3o de um lead ou a execu\u00e7\u00e3o de uma transa\u00e7\u00e3o em casos de com\u00e9rcio eletr\u00f4nico.<\/p>\n<p>\u00c9 fundamental para uma precisa an\u00e1lise de Web Analytics o correto tagueamento das a\u00e7\u00f5es de marketing digital de forma que o input de informa\u00e7\u00f5es dentro do software ocorra de maneira perfeita. A falha na execu\u00e7\u00e3o dessa etapa incorre em erro na coleta de dados, que em cascata gera problemas em todas as etapas posteriores. <strong>A Exent conta com um time experiente com vasto dom\u00ednio em todas as etapas que envolvem o tagueamento, coleta e an\u00e1lise de dados.<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3003,"parent":32,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page_templates\/subcategoria.template.php","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Web Analytics | Exent Performance Digital<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web Analytics | Exent Performance Digital\" \/>\n<meta property=\"og:url\" content=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/web-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Exent Performance Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-18T14:24:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/banner_exent_web-analytics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Web Analytics | Exent Performance Digital","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"pt_BR","og_type":"article","og_title":"Web Analytics | Exent Performance Digital","og_url":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/web-analytics\/","og_site_name":"Exent Performance Digital","article_modified_time":"2022-11-18T14:24:46+00:00","og_image":[{"width":2100,"height":800,"url":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/banner_exent_web-analytics.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/web-analytics\/","url":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/web-analytics\/","name":"Web Analytics | Exent Performance Digital","isPartOf":{"@id":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/#website"},"datePublished":"2022-09-14T20:48:19+00:00","dateModified":"2022-11-18T14:24:46+00:00","breadcrumb":{"@id":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/web-analytics\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/web-analytics\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/web-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/"},{"@type":"ListItem","position":2,"name":"Neg\u00f3cios &#038; 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