{"id":38,"date":"2022-09-14T17:47:51","date_gmt":"2022-09-14T20:47:51","guid":{"rendered":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/?page_id=38"},"modified":"2022-11-18T18:49:16","modified_gmt":"2022-11-18T21:49:16","slug":"automacao-de-marketing","status":"publish","type":"page","link":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/automacao-de-marketing\/","title":{"rendered":"Automa\u00e7\u00e3o de Marketing"},"content":{"rendered":"<div class='container'>\n<p>Automa\u00e7\u00e3o de Marketing consiste em uso de tecnologia para automatizar processos para que seja vi\u00e1vel executar a\u00e7\u00f5es personalizadas em larga escala, ou seja, conseguir manter um n\u00edvel de comunica\u00e7\u00e3o individual com cada lead mas executando as a\u00e7\u00f5es de maneira autom\u00e1tica.<\/p>\n<p>Diferentemente das a\u00e7\u00f5es de e-mail marketing e SMS marketing, que s\u00e3o a\u00e7\u00f5es em grande escala de via \u00fanica (marca para o cliente), na automa\u00e7\u00e3o os disparos de comunica\u00e7\u00e3o s\u00e3o realizados de acordo com as intera\u00e7\u00f5es do usu\u00e1rio. Dessa forma, \u00e9 criado um fluxo operacional da a\u00e7\u00e3o em que o usu\u00e1rio ir\u00e1 receber as mensagens de acordo com a forma como ele interage com a comunica\u00e7\u00e3o j\u00e1 enviada.<\/p>\n<p>Em resumo:<\/p>\n<ul>\n<li>A automa\u00e7\u00e3o de marketing representa um conjunto de a\u00e7\u00f5es interativas automatizadas entre a marca e o cliente<\/li>\n<li>As a\u00e7\u00f5es da automa\u00e7\u00e3o s\u00e3o disparadas atrav\u00e9s de gatilhos que o pr\u00f3prio usu\u00e1rio aciona<\/li>\n<li>Cria um fluxo personalizado de comunica\u00e7\u00e3o entre a marca e o usu\u00e1rio<\/li>\n<\/ul>\n<p>A automa\u00e7\u00e3o tamb\u00e9m \u00e9 um excelente instrumento para cria\u00e7\u00e3o e manuten\u00e7\u00e3o do <i>lead scoring<\/i>, pois sabendo quais s\u00e3o os leads que mais interagem com a marca e em quais situa\u00e7\u00f5es eles interagem, \u00e9 poss\u00edvel realizar a\u00e7\u00f5es pontuais mais assertivas.<\/p>\n<p>O processo de automa\u00e7\u00e3o \u00e9 fundamental tamb\u00e9m em uma estrat\u00e9gia de nutri\u00e7\u00e3o de leads.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2927,"parent":32,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page_templates\/subcategoria.template.php","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Automa\u00e7\u00e3o de Marketing | Exent Performance Digital<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automa\u00e7\u00e3o de Marketing | Exent Performance Digital\" \/>\n<meta property=\"og:url\" content=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/automacao-de-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Exent Performance Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-18T21:49:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-banner-automacao-de-marketing-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Automa\u00e7\u00e3o de Marketing | Exent Performance Digital","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"pt_BR","og_type":"article","og_title":"Automa\u00e7\u00e3o de Marketing | Exent Performance Digital","og_url":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/automacao-de-marketing\/","og_site_name":"Exent Performance Digital","article_modified_time":"2022-11-18T21:49:16+00:00","og_image":[{"width":2100,"height":800,"url":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-banner-automacao-de-marketing-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/automacao-de-marketing\/","url":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/automacao-de-marketing\/","name":"Automa\u00e7\u00e3o de Marketing | Exent Performance Digital","isPartOf":{"@id":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/#website"},"datePublished":"2022-09-14T20:47:51+00:00","dateModified":"2022-11-18T21:49:16+00:00","breadcrumb":{"@id":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/automacao-de-marketing\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/automacao-de-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/automacao-de-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/"},{"@type":"ListItem","position":2,"name":"Neg\u00f3cios &#038; 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