{"id":36,"date":"2022-09-14T17:47:34","date_gmt":"2022-09-14T20:47:34","guid":{"rendered":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/?page_id=36"},"modified":"2022-11-18T18:50:22","modified_gmt":"2022-11-18T21:50:22","slug":"inbound-marketing","status":"publish","type":"page","link":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/inbound-marketing\/","title":{"rendered":"Inbound Marketing"},"content":{"rendered":"<div class='container'>\n<p>O Inbound Marketing, tamb\u00e9m chamado Marketing de Atra\u00e7\u00e3o, consiste em conseguir atrair o p\u00fablico correto atrav\u00e9s de conte\u00fado relevante e ent\u00e3o converter esse p\u00fablico em potenciais clientes.<\/p>\n<p>Imagine que o p\u00fablico alvo de sua empresa tenha d\u00favidas frequentes sobre determinado produto ou servi\u00e7o que voc\u00ea vende, se conseguirmos oferecer esse conte\u00fado com qualidade para esse p\u00fablico de forma que eles possam encontrar sua empresa pelo Google ou nas redes sociais, conseguiremos ent\u00e3o atrair o p\u00fablico correto sem ter que necessariamente investir em campanhas de performance para conquistar clientes novos.<\/p>\n<p>A metodologia do Inbound Marketing segue uma sequ\u00eancia l\u00f3gica de etapas:<\/p>\n<\/div>\n<div id=\"metodologia-inbound\">\n    <div class=\"box-container\">\n        <!-- BOX 01 -->\n        <div class=\"box box-1\">\n            <div class=\"imagem\">\n                <?xml version=\"1.0\" encoding=\"utf-8\"?>\n<!-- Generator: Adobe Illustrator 24.1.2, SVG Export Plug-In . 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SVG Version: 6.00 Build 0)  -->\n<svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\n\t viewBox=\"0 0 100 100\" style=\"enable-background:new 0 0 100 100;\" xml:space=\"preserve\">\n<path fill=\"currentColor\" d=\"M76,9.7H12.5c-4.3,0-7.8,3.5-7.8,7.8v5.4h79.1v-5.4C83.8,13.1,80.3,9.7,76,9.7z M12.9,19.5c-1.5,0-2.7-1.2-2.7-2.7\n\ts1.2-2.7,2.7-2.7s2.7,1.2,2.7,2.7S14.4,19.5,12.9,19.5z M21.7,19.5c-1.5,0-2.7-1.2-2.7-2.7s1.2-2.7,2.7-2.7c1.5,0,2.7,1.2,2.7,2.7\n\tS23.2,19.5,21.7,19.5z M30.9,19.5c-1.5,0-2.7-1.2-2.7-2.7s1.2-2.7,2.7-2.7c1.5,0,2.7,1.2,2.7,2.7S32.4,19.5,30.9,19.5z\"\/>\n<polygon fill=\"currentColor\" points=\"97.4,73.7 77.2,59.1 84.6,82.6 88.5,74.7 \"\/>\n<path fill=\"currentColor\" d=\"M76.3,56.8l7.1,5.1V28H40.2v43.2h39.3l-1.6-5H46.4v-4h30.2l-1.7-5.4H46.4v-4h32.2v4H76.3L76.3,56.8z M46.4,33.5h32.2v4H46.4\n\tC46.4,37.5,46.4,33.5,46.4,33.5z M46.4,47v-4h32.2v4C78.7,47,46.4,47,46.4,47z\"\/>\n<path fill=\"currentColor\" d=\"M4.7,28v24.6c0,10,8.2,18.2,18.2,18.2h12.9V28H4.7z M29.4,62h-7.6c-5.9,0-10.7-4.8-10.7-10.7V36.8h18.3V62z\"\/>\n<\/svg>\n            <\/div>\n            <h4 class=\"titulo\">Converter<\/h4>\n            <div class=\"topicos\">\n                <ul>\n                    <li>Call to Action<\/li>\n                    <li>Landing Pages<\/li>\n                    <li>CRO (Conversion Rate Optimization)<\/li>\n                <\/ul>\n            <\/div>\n        <\/div>\n        <!-- FIM - BOX 02 -->\n\n        <!-- BOX 03 -->\n        <div class=\"box box-3\">\n            <div class=\"imagem\">\n                <?xml version=\"1.0\" encoding=\"utf-8\"?>\n<!-- Generator: Adobe Illustrator 24.1.2, SVG Export Plug-In . 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BI<\/li>\n                <\/ul>\n            <\/div>\n        <\/div>\n        <!-- FIM - BOX 05-->\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2911,"parent":32,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page_templates\/subcategoria.template.php","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inbound Marketing | Exent Performance Digital<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound Marketing | Exent Performance Digital\" \/>\n<meta property=\"og:url\" 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