{"id":194,"date":"2022-09-27T11:27:20","date_gmt":"2022-09-27T14:27:20","guid":{"rendered":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/?page_id=194"},"modified":"2022-11-18T12:04:00","modified_gmt":"2022-11-18T15:04:00","slug":"google-ads","status":"publish","type":"page","link":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/marketing-de-performance\/google-ads\/","title":{"rendered":"Google Ads"},"content":{"rendered":"<div class='container'>\n<p>O Google \u00e9 a ferramenta de buscas dominante no Brasil com mais de 96% de market share.<\/p>\n<p>Al\u00e9m disso possui a ferramenta de publicidade online baseada em links patrocinados mais consolidada da Internet. \u00c9 poss\u00edvel afirmar que o marketing de performance teve seus primeiros passos com os links patrocinados do Google.<\/p>\n<p>A ferramenta de links patrocinados permite que possamos aparecer com destaque para termos chave relacionados ao neg\u00f3cio ou produto espec\u00edfico do cliente em que estaremos atendendo.<\/p>\n<p>O poder de combinar palavras-chave espec\u00edficas com um alto grau de segmenta\u00e7\u00e3o geogr\u00e1fica faz dos links patrocinados do Google uma ferramenta indispens\u00e1vel para a execu\u00e7\u00e3o de uma estrat\u00e9gia vencedora de marketing de performance digital.<\/p>\n<div class='bloco_duplo'>\n<div class='conteudo'>\n<p>A rede de an\u00fancios do Google se expandiu com o tempo e n\u00e3o se limitou \u00e0 rede de pesquisa, especialmente ap\u00f3s a aquisi\u00e7\u00e3o do Youtube.<\/p>\n<p>As principais formas de an\u00fancio do Google Ads hoje s\u00e3o:<\/p>\n<ul>\n<li>An\u00fancios na rede de pesquisa<\/li>\n<li>An\u00fancios na rede de display<\/li>\n<li>An\u00fancios no YouTube<\/li>\n<li>An\u00fancios de aplicativos<\/li>\n<\/ul>\n<p>Al\u00e9m de realizar os an\u00fancios de forma competente, \u00e9 preciso mensurar os resultados com precis\u00e3o, de outra forma, \u00e9 imposs\u00edvel aplicar melhorias cont\u00ednuas no projeto. A correta integra\u00e7\u00e3o das campanhas com o Google Analytics e com o CRM do cliente \u00e9 fundamental.<\/p>\n<\/div>\n<div class='conteudo'>\n<img src=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-google-ads-1.png\" alt=\"\" width=\"867\" height=\"620\" class=\"aligncenter size-full wp-image-2270\" \/><br \/>\n<\/div>\n<\/div>\n<p>A Exent conta um time de tecnologia especializado que consegue realizar a correta integra\u00e7\u00e3o das campanhas de ponta a ponta, garantindo assim n\u00e3o s\u00f3 os resultados em vendas como tamb\u00e9m a coleta precisa dos dados que nos permite aplicar de fato as melhorias cont\u00ednuas necess\u00e1rias para que possamos ser ainda mais assertivos e conseguir gerar ainda mais retorno com investimento mais racional.<\/p>\n<p>Realizando campanhas de Google Ads desde 2006, a Exent conta com profissionais qualificados e com experi\u00eancia para garantir os melhores resultados para sua empresa.<\/p>\n<div class=\"bloco_galeria\"> \r\n\r\n\t\t\r\n\r\n\t\t<div class=\"box_galeria\">\r\n\t\t\t<div class=\"swiper-button-next swiper-button-next-\"><\/div>\r\n\t\t\t<div class=\"swiper-button-prev swiper-button-prev-\"><\/div>\r\n\t\t\t<div class=\"galeria_destaque galeria_\">\r\n\t\t\t\t<div class=\"swiper-wrapper\">\r\n\t\t\t\t\t\r\n\t\t\t<a href=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-google-ads-galeria-1.jpg\" class=\"swiper-slide\">\r\n\t\t\t\t<img width=\"400\" height=\"356\" src=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-google-ads-galeria-1-400x356.jpg\" class=\"attachment-thumb_galeria size-thumb_galeria\" alt=\"\" \/>\r\n\t\t\t<\/a>\r\n\t\t\t\r\n\t\t\t<a href=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-google-ads-galeria-2.jpg\" class=\"swiper-slide\">\r\n\t\t\t\t<img width=\"400\" height=\"356\" src=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-google-ads-galeria-2-400x356.jpg\" class=\"attachment-thumb_galeria size-thumb_galeria\" alt=\"\" \/>\r\n\t\t\t<\/a>\r\n\t\t\t\r\n\t\t\t<a href=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-google-ads-galeria-3.jpg\" class=\"swiper-slide\">\r\n\t\t\t\t<img width=\"400\" height=\"356\" src=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-google-ads-galeria-3-400x356.jpg\" class=\"attachment-thumb_galeria size-thumb_galeria\" alt=\"\" \/>\r\n\t\t\t<\/a>\r\n\t\t\t\r\n\t\t\t<a href=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-google-ads-galeria-4.jpg\" class=\"swiper-slide\">\r\n\t\t\t\t<img width=\"400\" height=\"356\" src=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-google-ads-galeria-4-400x356.jpg\" class=\"attachment-thumb_galeria size-thumb_galeria\" alt=\"\" \/>\r\n\t\t\t<\/a>\r\n\t\t\t\r\n\t\t\t<a href=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-google-ads-galeria-5.jpg\" class=\"swiper-slide\">\r\n\t\t\t\t<img width=\"400\" height=\"356\" src=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-google-ads-galeria-5-400x356.jpg\" class=\"attachment-thumb_galeria size-thumb_galeria\" alt=\"\" \/>\r\n\t\t\t<\/a>\r\n\t\t\t\r\n\t\t\t<a href=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-google-ads-galeria-6.jpg\" class=\"swiper-slide\">\r\n\t\t\t\t<img width=\"400\" height=\"356\" src=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-google-ads-galeria-6-400x356.jpg\" class=\"attachment-thumb_galeria size-thumb_galeria\" alt=\"\" \/>\r\n\t\t\t<\/a>\r\n\t\t\t\r\n\t\t\t<a href=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-google-ads-galeria-7.jpg\" class=\"swiper-slide\">\r\n\t\t\t\t<img width=\"400\" height=\"356\" src=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-google-ads-galeria-7-400x356.jpg\" class=\"attachment-thumb_galeria size-thumb_galeria\" alt=\"\" \/>\r\n\t\t\t<\/a>\r\n\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div><!-- .galeria_destaque -->\r\n\t<\/div><!-- bloco_galeria -->\r\n\r\n    <!-- Initialize Swiper -->\r\n    <script>\r\n      var swiper_galeria_thumb_ = new Swiper(\".galeria_\", {\r\n        spaceBetween: 10,\r\n        slidesPerView: 3,\r\n\t\tslidesPerGroup: 1,\r\n\t\ta11y: false,\r\n\t\t\/\/ Navigation arrows\r\n\t\tnavigation: {\r\n\t\t\tnextEl: \".swiper-button-next-\",\r\n\t\t\tprevEl: \".swiper-button-prev-\",\r\n\t\t},\r\n\t\t\/\/ Responsive breakpoints\r\n\t\tbreakpoints: {\r\n\t\t\t\/\/ when window width is >= 200px\r\n\t\t\t200: {\r\n\t\t\t\tslidesPerView: 1,\r\n\t\t\t},\r\n\t\t\t\/\/ when window width is >= 500px\r\n\t\t\t500: {\r\n\t\t\t\tslidesPerView: 2,\r\n\t\t\t},\r\n\t\t\t\/\/ when window width is >= 559px\r\n\t\t\t599: {\r\n\t\t\t\tslidesPerView: 3,\r\n\t\t\t},\r\n\t\t}\r\n      });\r\n    <\/script>\r\n\t\n<\/div>\n<div class=\"parceiro_google\">\n    <div class=\"titulo_google\">Parceiros Oficiais do Google Ads<\/div>\n    <div class=\"sub_titulo_google\">A <span class=\"bold\">Exent<\/span> \u00e9 um <span class=\"bold\">parceiro oficial do Google.<\/span><\/div>\n    <img src=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/themes\/marketing-digital\/marketing-de-performance\/general\/exent-google-partner-geral.png\" alt=\"Google Partner Logo\">\n    <p>Nossos profissionais participam frequentemente dos programas de treinamento especiais para ag\u00eancias.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2986,"parent":34,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page_templates\/full_width.template.php","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads | Exent Performance Digital<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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