{"id":191,"date":"2022-09-27T11:25:04","date_gmt":"2022-09-27T14:25:04","guid":{"rendered":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/?page_id=191"},"modified":"2022-11-17T22:33:53","modified_gmt":"2022-11-18T01:33:53","slug":"facebook-ads","status":"publish","type":"page","link":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/marketing-de-performance\/facebook-ads\/","title":{"rendered":"Facebook Ads"},"content":{"rendered":"<div class='container'>\n<p><strong>O Facebook \u00e9 a rede social mais utilizada no mundo, e os n\u00fameros tornaram-se ainda maiores desde a aquisi\u00e7\u00e3o do Instagram em 2012.<\/strong><\/p>\n<p>Atualmente o Facebook conta com mais de 2.7 bilh\u00f5es de usu\u00e1rios ativos ao redor do globo e o Instagram com pouco mais de 1.2 bilh\u00e3o de usu\u00e1rios.<\/p>\n<p>No Brasil, depois de um decl\u00ednio nos \u00faltimos anos, o Facebook recuperou em 2020 o primeiro lugar de rede social mais acessada do pa\u00eds, contando com 130 milh\u00f5es de contas ativas atualmente. Por sua vez, o Instagram conta com 95 milh\u00f5es de usu\u00e1rios ativos no Brasil.<\/p>\n<p><img class=\"aligncenter size-full wp-image-234\" src=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/09\/exent-facebook-ads-social-media.jpg\" alt=\"\" width=\"1221\" height=\"604\" srcset=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/09\/exent-facebook-ads-social-media.jpg 1221w, https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/09\/exent-facebook-ads-social-media-300x148.jpg 300w, https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/09\/exent-facebook-ads-social-media-1024x507.jpg 1024w, https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/09\/exent-facebook-ads-social-media-768x380.jpg 768w\" sizes=\"(max-width: 1221px) 100vw, 1221px\" \/><\/p>\n<p>Estes n\u00fameros somados comp\u00f5em a audi\u00eancia total da plataforma de an\u00fancios do Facebook. Uma audi\u00eancia extraordin\u00e1ria que pode ser atingida de forma precisa atrav\u00e9s de segmenta\u00e7\u00f5es comportamentais e geogr\u00e1ficas bastante espec\u00edficas.<\/p>\n<p>Poder segmentar pessoas atrav\u00e9s de seus comportamentos sociais, idade, geolocaliza\u00e7\u00e3o, educa\u00e7\u00e3o, h\u00e1bitos de consumo e atingi-las individualmente atrav\u00e9s de seus dispositivos celulares num momento em que elas est\u00e3o dispostas a gastar tempo na plataforma para se entreter ou consumir conte\u00fado, torna essa m\u00eddia algo muito diferenciado e eficiente.<\/p>\n<div class='bloco_duplo'>\n<div class='conteudo'>\n<p><img class=\"aligncenter size-full wp-image-236\" src=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/09\/exent-banner-facebook-ads-objetivos.jpg\" alt=\"\" width=\"900\" height=\"700\" srcset=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/09\/exent-banner-facebook-ads-objetivos.jpg 900w, https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/09\/exent-banner-facebook-ads-objetivos-300x233.jpg 300w, https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/09\/exent-banner-facebook-ads-objetivos-768x597.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<\/div>\n<div class='conteudo'>\n<h2>Os objetivos existentes nas campanhas da plataforma do Facebook s\u00e3o:<\/h2>\n<ul>\n<li><strong>Alcance<\/strong><\/li>\n<li><strong>Instala\u00e7\u00f5es de Aplicativo<\/strong><\/li>\n<li><strong>Tr\u00e1fego<\/strong><\/li>\n<li><strong>Gera\u00e7\u00e3o de Cadastros<\/strong><\/li>\n<li><strong>Mensagens<\/strong><\/li>\n<li><strong>Envolvimento<\/strong><\/li>\n<li><strong>Visualiza\u00e7\u00f5es de V\u00eddeo<\/strong><\/li>\n<li><strong>Convers\u00f5es<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>Dentre os objetivos citados acima, como destaques de performance podemos citar:<br \/>\n<div class='bloco_duplo'>\n<div class='conteudo'>\n<p><img class=\"aligncenter size-full wp-image-242\" src=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/09\/exent-banner-facebook-ads-geracao.jpg\" alt=\"\" width=\"573\" height=\"470\" srcset=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/09\/exent-banner-facebook-ads-geracao.jpg 573w, https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/09\/exent-banner-facebook-ads-geracao-300x246.jpg 300w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/><\/p>\n<\/div>\n<div class='conteudo'>\n<h3><strong>Gera\u00e7\u00e3o de Cadastros <\/strong><\/h3>\n<p>A capta\u00e7\u00e3o de cadastros diretamente pelo aplicativo revolucionou o marketing de performance visto que foi poss\u00edvel captar de forma auto-completada dados pessoais dos usu\u00e1rios como e-mail e telefone que j\u00e1 s\u00e3o verificados pelo aplicativo, assegurando assim a maior assertividade nos dados e tornando os leads mais quentes.<\/p>\n<h4><strong>Convers\u00f5es<\/strong><\/h4>\n<p>Uma campanha focada em convers\u00f5es visa levar o usu\u00e1rio para o projeto (website, hotsite, landing page, etc.) e conduzi-lo a realizar determinada a\u00e7\u00e3o, como por exemplo realizar uma compra ou fazer uma cota\u00e7\u00e3o.<\/p>\n<\/div>\n<\/div>\n<p>Todos esses eventos devem ser devidamente monitorados para que o controle do funil de vendas seja preciso, ou seja, saber exatamente qual campanha ou an\u00fancio est\u00e1 de fato trazendo resultados comerciais e para monitorar isso de forma competente \u00e9 necess\u00e1rio que haja conhecimento t\u00e9cnico para garantir esse rastreio preciso.<\/p>\n<p>A Exent hoje se diferencia no mercado pelo alto grau de conhecimento tanto das plataformas quanto de linguagens de programa\u00e7\u00e3o que permitem que consigamos realizar esse processo inteiro com excel\u00eancia.<\/p>\n<div class=\"bloco_galeria\"> \r\n\r\n\t\t\r\n\r\n\t\t<div class=\"box_galeria\">\r\n\t\t\t<div class=\"swiper-button-next swiper-button-next-1\"><\/div>\r\n\t\t\t<div class=\"swiper-button-prev swiper-button-prev-1\"><\/div>\r\n\t\t\t<div class=\"galeria_destaque galeria_1\">\r\n\t\t\t\t<div class=\"swiper-wrapper\">\r\n\t\t\t\t\t\r\n\t\t\t<a href=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-facebook-ads-galeria-1.jpg\" class=\"swiper-slide\">\r\n\t\t\t\t<img width=\"400\" height=\"356\" src=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-facebook-ads-galeria-1-400x356.jpg\" class=\"attachment-thumb_galeria size-thumb_galeria\" alt=\"\" \/>\r\n\t\t\t<\/a>\r\n\t\t\t\r\n\t\t\t<a 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href=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-facebook-ads-galeria-6.jpg\" class=\"swiper-slide\">\r\n\t\t\t\t<img width=\"400\" height=\"356\" src=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-facebook-ads-galeria-6-400x356.jpg\" class=\"attachment-thumb_galeria size-thumb_galeria\" alt=\"\" \/>\r\n\t\t\t<\/a>\r\n\t\t\t\r\n\t\t\t<a href=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-facebook-ads-galeria-7.jpg\" class=\"swiper-slide\">\r\n\t\t\t\t<img width=\"400\" height=\"356\" src=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-facebook-ads-galeria-7-400x356.jpg\" class=\"attachment-thumb_galeria size-thumb_galeria\" alt=\"\" \/>\r\n\t\t\t<\/a>\r\n\t\t\t\r\n\t\t\t<a href=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-facebook-ads-galeria-8.jpg\" class=\"swiper-slide\">\r\n\t\t\t\t<img width=\"400\" height=\"356\" src=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-facebook-ads-galeria-8-400x356.jpg\" class=\"attachment-thumb_galeria size-thumb_galeria\" alt=\"\" \/>\r\n\t\t\t<\/a>\r\n\t\t\t\r\n\t\t\t<a href=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-facebook-ads-galeria-9.jpg\" class=\"swiper-slide\">\r\n\t\t\t\t<img width=\"400\" height=\"356\" src=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-facebook-ads-galeria-9-400x356.jpg\" class=\"attachment-thumb_galeria size-thumb_galeria\" alt=\"\" \/>\r\n\t\t\t<\/a>\r\n\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div><!-- .galeria_destaque -->\r\n\t<\/div><!-- bloco_galeria -->\r\n\r\n    <!-- Initialize Swiper -->\r\n    <script>\r\n      var swiper_galeria_thumb_1 = new Swiper(\".galeria_1\", {\r\n        spaceBetween: 10,\r\n        slidesPerView: 3,\r\n\t\tslidesPerGroup: 1,\r\n\t\ta11y: false,\r\n\t\t\/\/ Navigation arrows\r\n\t\tnavigation: {\r\n\t\t\tnextEl: \".swiper-button-next-1\",\r\n\t\t\tprevEl: \".swiper-button-prev-1\",\r\n\t\t},\r\n\t\t\/\/ Responsive breakpoints\r\n\t\tbreakpoints: {\r\n\t\t\t\/\/ when window width is >= 200px\r\n\t\t\t200: {\r\n\t\t\t\tslidesPerView: 1,\r\n\t\t\t},\r\n\t\t\t\/\/ when window width is >= 500px\r\n\t\t\t500: {\r\n\t\t\t\tslidesPerView: 2,\r\n\t\t\t},\r\n\t\t\t\/\/ when window width is >= 559px\r\n\t\t\t599: {\r\n\t\t\t\tslidesPerView: 3,\r\n\t\t\t},\r\n\t\t}\r\n      });\r\n    <\/script>\r\n\t\n<\/div>\n<div class=\"parceiro_fb\">\n    <div class=\"titulo_pfb\">Parceiros Oficiais da Meta Marketing Partner<\/div>\n    <div class=\"sub_titulo_pfb\">A <span class=\"bold\">Exent<\/span> \u00e9 um <span class=\"bold\">parceiro oficial da Meta.<\/span><\/div>\n    <img src=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/themes\/marketing-digital\/marketing-de-performance\/general\/exent-meta-business-partner.jpg\" alt=\"Meta Business Partner Logo\">\n    <p>Nossos profissionais participam frequentemente dos programas de treinamento especiais para ag\u00eancias.<\/p>\n<\/div>\n[bloco_case]\n","protected":false},"excerpt":{"rendered":"<p>[bloco_case]<\/p>\n","protected":false},"author":1,"featured_media":2899,"parent":34,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page_templates\/full_width.template.php","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Ads | Exent Performance Digital<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" 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