{"id":1801,"date":"2022-10-21T15:24:47","date_gmt":"2022-10-21T18:24:47","guid":{"rendered":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/?page_id=1801"},"modified":"2022-11-29T11:19:22","modified_gmt":"2022-11-29T14:19:22","slug":"marketing-data-warehouse","status":"publish","type":"page","link":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/data-analytics-services\/marketing-data-warehouse\/","title":{"rendered":"Marketing Data Warehouse"},"content":{"rendered":"<div class='container'>\n<p>O que \u00e9 e para que serve um Marketing Data Warehouse? Em tradu\u00e7\u00e3o livre temos: armaz\u00e9m de dados de marketing. Quando estamos tratando de dados de marketing de diversas fontes diferentes, o primeiro passo \u00e9 organizar e concentrar todos esses dados em um \u00fanico lugar, o Data Warehouse.<\/p>\n<p>Imagine uma situa\u00e7\u00e3o em que temos campanhas de Google, Facebook e Instagram, Linkedin, tr\u00e1fego direto, tr\u00e1fego org\u00e2nico, a\u00e7\u00f5es de e-mail e sms marketing, automa\u00e7\u00e3o de marketing, tudo isso conectado a um website que gera mais informa\u00e7\u00f5es atrav\u00e9s do Google Analytics e Google Search Console, e por meio desses website as informa\u00e7\u00f5es s\u00e3o ent\u00e3o integradas como um CRM que ir\u00e1 ent\u00e3o acompanhar a o ciclo de vida e a jornada de compra desse cliente dentro da empresa.<\/p>\n<p>Podemos saber atrav\u00e9s das ferramentas de Web Analytics (como o Google Analytics) por qual m\u00eddia conseguimos gerar mais leads e qual \u00e9 o nosso custo por aquisi\u00e7\u00e3o, e dependendo de integra\u00e7\u00e3o do CRM tamb\u00e9m descobrir qual m\u00eddia executou mais vendas na ponta do processo, entretanto, extrair relat\u00f3rios prontos de ferramentas e tentar compar\u00e1-los entre si pode gerar um trabalho manual imenso e proporcionar o gap em diversos insights.<\/p>\n<div class='bloco_duplo'>\n<div class='conteudo'>\n<p>Um Data Warehouse \u00e9 o local onde ap\u00f3s conectar todas essas fontes de dados, realiza-se a coleta e dep\u00f3sito de todos os dados dessas diversas fontes, sem seguida utiliza-se o\u00a0 processo de MapReduce para reduzir isso em peda\u00e7os menores e ent\u00e3o finalmente integrar essa base com uma ferramenta de an\u00e1lise gr\u00e1fica.<\/p>\n<p>Atrav\u00e9s da perfeita execu\u00e7\u00e3o desse processo \u00e9 poss\u00edvel extrair de forma f\u00e1cil e em tempo real insights como:<\/p>\n<ul>\n<li>Qual m\u00eddia vende mais?<\/li>\n<li>Qual m\u00eddia possui um ticket m\u00e9dio de venda maior?<\/li>\n<li>Qual m\u00eddia me fornece o cliente com menor tempo de jornada de compra?<\/li>\n<li>Qual campanha me traz um ROI maior?<\/li>\n<\/ul>\n<p>A resposta dessas perguntas fica muito mais facilitada quando temos todos os dados, de m\u00eddia, aquisi\u00e7\u00e3o e p\u00f3s-venda, concentradas em um \u00fanico banco de dados e acess\u00edvel por uma ferramenta de an\u00e1lise gr\u00e1fica.<\/p>\n<\/div>\n<div class='conteudo'>\n<img src=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/marketing-data-warehouse-2.png\" alt=\"\" width=\"660\" height=\"569\" class=\"aligncenter size-full wp-image-2388\" \/><br \/>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3000,"parent":44,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page_templates\/full_width.template.php","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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