{"id":1794,"date":"2022-10-21T15:21:23","date_gmt":"2022-10-21T18:21:23","guid":{"rendered":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/?page_id=1794"},"modified":"2022-11-18T13:56:15","modified_gmt":"2022-11-18T16:56:15","slug":"bi-dashboards-google-data-studio","status":"publish","type":"page","link":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/web-analytics\/bi-dashboards-google-data-studio\/","title":{"rendered":"BI Dashboards &#038; Google Data Studio"},"content":{"rendered":"<div class='container'>\n<p>Um dashboard de BI \u00e9 uma etapa fundamental na constru\u00e7\u00e3o de um projeto de marketing vencedor. \u00c9 atrav\u00e9s dele que conseguiremos consolidar todos os KPIs relevantes para o projeto e analisar em tempo real e de forma facilitada como est\u00e1 o projeto e para onde queremos rumar a partir dos dados analisados.<\/p>\n<p>Um dashboard de BI difere-se de uma ferramenta de Web Analytics visto que num dashboard podemos consolidar diversas fontes de dados.<\/p>\n<p><b>Looker Studio (Google Data Studio)<\/b><\/p>\n<p>A Exent utiliza o Google Data Studio como sua ferramenta padr\u00e3o para a cria\u00e7\u00e3o de dashboards para an\u00e1lise geral dos projetos.<\/p>\n<div class='bloco_duplo'>\n<div class='conteudo'>\n<p>Dentro dessa ferramenta podemos consolidar dados de v\u00e1rias fontes externas:<\/p>\n<ul>\n<li>Google Analytics<\/li>\n<li>Google Search Console<\/li>\n<li>Google Ads><\/li>\n<li>Facebook Ads<\/li>\n<li>Instagram Ads<\/li>\n<li>Linkedin Ads<\/li>\n<li>Planilhas do Google<\/li>\n<\/ul>\n<p>Al\u00e9m disso podemos conectar tamb\u00e9m bancos de dados externos como:<\/p>\n<ul>\n<li>BigQuery<\/li>\n<li>Cloud SQL<\/li>\n<li>MySQL (em servidor virtual privado)<\/li>\n<\/ul>\n<\/div>\n<div class='conteudo'>\n<img src=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/bi-dashboards-google-data-studio.png\" alt=\"\" width=\"1000\" height=\"677\" class=\"aligncenter size-full wp-image-2498\" \/><br \/>\n<\/div>\n<\/div>\n<p>Imagine o seguinte cen\u00e1rio: integrar os dados das m\u00eddias online (Google Ads, Facebook Ads e outras) com o Google Analytics e com o banco de dados do CRM de sua empresa.<\/p>\n<p>Seremos capazes ent\u00e3o de rastrear o quanto foi gasto em m\u00eddia, qual tr\u00e1fego e volume de leads isso gerou, bem como entender na parte final do funil quantas vendas foram geradas e qual volume financeiro foi criado. Visualizando isso tudo em um dashboard \u00fanico, fica muito mais f\u00e1cil entender a jornada total realizada pelo cliente e visualizar quais pontos devemos focar nossa aten\u00e7\u00e3o para maximizar os resultados.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2997,"parent":40,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page_templates\/full_width.template.php","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BI Dashboards &amp; Google Data Studio | Exent Performance Digital<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BI Dashboards &amp; Google Data Studio | Exent Performance Digital\" \/>\n<meta property=\"og:url\" content=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/web-analytics\/bi-dashboards-google-data-studio\/\" \/>\n<meta property=\"og:site_name\" content=\"Exent Performance Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-18T16:56:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/banner_exent_bi-dashboards-google-data-studio.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BI Dashboards & Google Data Studio | Exent Performance Digital","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"pt_BR","og_type":"article","og_title":"BI Dashboards & Google Data Studio | Exent Performance Digital","og_url":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/web-analytics\/bi-dashboards-google-data-studio\/","og_site_name":"Exent Performance Digital","article_modified_time":"2022-11-18T16:56:15+00:00","og_image":[{"width":2100,"height":800,"url":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/banner_exent_bi-dashboards-google-data-studio.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/web-analytics\/bi-dashboards-google-data-studio\/","url":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/web-analytics\/bi-dashboards-google-data-studio\/","name":"BI Dashboards & Google Data Studio | Exent Performance Digital","isPartOf":{"@id":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/#website"},"datePublished":"2022-10-21T18:21:23+00:00","dateModified":"2022-11-18T16:56:15+00:00","breadcrumb":{"@id":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/web-analytics\/bi-dashboards-google-data-studio\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/web-analytics\/bi-dashboards-google-data-studio\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/web-analytics\/bi-dashboards-google-data-studio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/"},{"@type":"ListItem","position":2,"name":"Neg\u00f3cios &#038; 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