{"id":1792,"date":"2022-10-21T15:20:19","date_gmt":"2022-10-21T18:20:19","guid":{"rendered":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/?page_id=1792"},"modified":"2022-11-18T18:08:08","modified_gmt":"2022-11-18T21:08:08","slug":"google-analytics","status":"publish","type":"page","link":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/web-analytics\/google-analytics\/","title":{"rendered":"Google Analytics"},"content":{"rendered":"<div class='container'>\n<p>O Google Analytics \u00e9 a ferramenta de an\u00e1lise de sites mais utilizada em todo o mundo. Ela se integra nativamente com outros servi\u00e7os do Google como o Search Console e o Google Ads. Sua correta utiliza\u00e7\u00e3o demanda conhecimento t\u00e9cnico para implementa\u00e7\u00e3o e tamb\u00e9m uma mente anal\u00edtica capaz de observar os dados e encontrar os insights necess\u00e1rios.<\/p>\n<p>Com ela \u00e9 poss\u00edvel tamb\u00e9m criar relat\u00f3rios personalizados e tamb\u00e9m monitorar campanhas que n\u00e3o sejam de produtos do Google mas que tenham como alvo o seu site.<\/p>\n<p>O Google disponibiliza uma ferramenta chamada Campaign URL Builder para que todos possam taguear corretamente a campanhas de forma que o Google Analytics possa identificar essas campanhas dentro de suas m\u00e9tricas:<\/p>\n<p><a href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\" target=\"_blank\" rel=\"noopener\">https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/<\/a><\/p>\n<p><img class=\"aligncenter wp-image-1959 size-full\" src=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/10\/exent-campaign-builder.jpg\" alt=\"\" width=\"1898\" height=\"942\" srcset=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/10\/exent-campaign-builder.jpg 1898w, https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/10\/exent-campaign-builder-300x149.jpg 300w, https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/10\/exent-campaign-builder-1024x508.jpg 1024w, https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/10\/exent-campaign-builder-768x381.jpg 768w, https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/10\/exent-campaign-builder-1536x762.jpg 1536w\" sizes=\"(max-width: 1898px) 100vw, 1898px\" \/><\/p>\n<p>Realizando o correto tagueamento, \u00e9 poss\u00edvel ent\u00e3o analisarmos dados como:<\/p>\n<ul>\n<li>Como est\u00e1 a evolu\u00e7\u00e3o do tr\u00e1fego de nosso projeto? E quais m\u00eddias contribuem mais?<\/li>\n<li>Quais campanhas trazem mais tr\u00e1fego?<\/li>\n<li>Quais campanhas trazem mais vendas? Uma campanha pode eventualmente trazer mais tr\u00e1fego e relativamente menos vendas.<\/li>\n<li>De quais cidades trazemos mais tr\u00e1fego e vendas?<\/span><\/li>\n<li>Qual o caminho que um visitante percorre dentro do website at\u00e9 gerar um lead ou realizar uma compra?<\/li>\n<\/ul>\n<p>Essas e muitas outras quest\u00f5es s\u00e3o entendidas e respondidas atrav\u00e9s da coleta e an\u00e1lise correta dos dados.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2910,"parent":40,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page_templates\/full_width.template.php","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics | Exent Performance Digital<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics | Exent Performance Digital\" \/>\n<meta property=\"og:url\" content=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/web-analytics\/google-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Exent Performance Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-18T21:08:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-banner-google-analytics-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Analytics | Exent Performance Digital","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"pt_BR","og_type":"article","og_title":"Google Analytics | Exent Performance Digital","og_url":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/web-analytics\/google-analytics\/","og_site_name":"Exent Performance Digital","article_modified_time":"2022-11-18T21:08:08+00:00","og_image":[{"width":2100,"height":800,"url":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-banner-google-analytics-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/web-analytics\/google-analytics\/","url":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/web-analytics\/google-analytics\/","name":"Google Analytics | Exent Performance Digital","isPartOf":{"@id":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/#website"},"datePublished":"2022-10-21T18:20:19+00:00","dateModified":"2022-11-18T21:08:08+00:00","breadcrumb":{"@id":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/web-analytics\/google-analytics\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/web-analytics\/google-analytics\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/web-analytics\/google-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/"},{"@type":"ListItem","position":2,"name":"Neg\u00f3cios &#038; 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