{"id":1783,"date":"2022-10-21T15:03:43","date_gmt":"2022-10-21T18:03:43","guid":{"rendered":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/?page_id=1783"},"modified":"2022-11-17T21:24:21","modified_gmt":"2022-11-18T00:24:21","slug":"nutricao-de-leads","status":"publish","type":"page","link":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/automacao-de-marketing\/nutricao-de-leads\/","title":{"rendered":"Nutri\u00e7\u00e3o de Leads"},"content":{"rendered":"<div class='container'>\n<p>A defini\u00e7\u00e3o de nutri\u00e7\u00e3o de leads \u00e9 manter um relacionamento com seus potenciais clientes, mesmo que eles ainda n\u00e3o estejam no momento de compra.<\/p>\n<p>O processo de nutrir o lead se faz pela manuten\u00e7\u00e3o do relacionamento com o cliente que ainda est\u00e1 em processo decis\u00f3rio. O envio de comunica\u00e7\u00f5es assertivas para esse cliente durante essa janela de oportunidade em que ele ainda continua sua pesquisa para a tomada da decis\u00e3o de compra, faz com que a marca consiga construir credibilidade e mantenha seu awareness elevado para esse cliente que ainda n\u00e3o entrou na fase definitiva de compra ou aquisi\u00e7\u00e3o.<\/p>\n<p>O processo de nutri\u00e7\u00e3o de um lead, de maneira anal\u00f3gica, poderia ser comparado ao que os vendedores faziam no passado, de manter o relacionamento com o potencial cliente seja por telefone ou atrav\u00e9s de visitas. N\u00e3o que isso ainda n\u00e3o seja importante para a manuten\u00e7\u00e3o do relacionamento, contudo, hoje contamos com tecnologia que nos permite automatizar esse processo, reduzindo o trabalho humano operacional, reduzindo assim custos e aumentando a escala dessa opera\u00e7\u00e3o.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2918,"parent":38,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page_templates\/full_width.template.php","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nutri\u00e7\u00e3o de Leads | Exent Performance Digital<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nutri\u00e7\u00e3o de Leads | Exent Performance Digital\" \/>\n<meta property=\"og:url\" content=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/automacao-de-marketing\/nutricao-de-leads\/\" \/>\n<meta property=\"og:site_name\" content=\"Exent Performance Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-18T00:24:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-banner-nutricao-de-leads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nutri\u00e7\u00e3o de Leads | Exent Performance Digital","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"pt_BR","og_type":"article","og_title":"Nutri\u00e7\u00e3o de Leads | Exent Performance Digital","og_url":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/automacao-de-marketing\/nutricao-de-leads\/","og_site_name":"Exent Performance Digital","article_modified_time":"2022-11-18T00:24:21+00:00","og_image":[{"width":2100,"height":800,"url":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/exent-banner-nutricao-de-leads.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/automacao-de-marketing\/nutricao-de-leads\/","url":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/automacao-de-marketing\/nutricao-de-leads\/","name":"Nutri\u00e7\u00e3o de Leads | Exent Performance Digital","isPartOf":{"@id":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/#website"},"datePublished":"2022-10-21T18:03:43+00:00","dateModified":"2022-11-18T00:24:21+00:00","breadcrumb":{"@id":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/automacao-de-marketing\/nutricao-de-leads\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/automacao-de-marketing\/nutricao-de-leads\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/automacao-de-marketing\/nutricao-de-leads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/"},{"@type":"ListItem","position":2,"name":"Neg\u00f3cios &#038; 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