{"id":1776,"date":"2022-10-21T14:57:43","date_gmt":"2022-10-21T17:57:43","guid":{"rendered":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/?page_id=1776"},"modified":"2022-11-18T13:42:38","modified_gmt":"2022-11-18T16:42:38","slug":"marketing-de-conteudo","status":"publish","type":"page","link":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/inbound-marketing\/marketing-de-conteudo\/","title":{"rendered":"Marketing de Conte\u00fado"},"content":{"rendered":"
\n

O Marketing de Conte\u00fado consiste em ofertar para o p\u00fablico conte\u00fado relevante de forma que ele possa encontrar a sua empresa e interagir com ela. \u00c9 o componente principal de uma estrat\u00e9gia de Inbound Marketing e caminha de forma muito pr\u00f3xima a SEO. Quanto melhor for a reputa\u00e7\u00e3o do seu site, melhor ser\u00e1 a performance de uma estrat\u00e9gia de marketing de conte\u00fado.<\/p>\n

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Como realizar uma estrat\u00e9gia de execu\u00e7\u00e3o de marketing de conte\u00fado que gere resultados?<\/strong><\/p>\n

    \n
  1. Determinar os temas que s\u00e3o mais estrat\u00e9gicos ao neg\u00f3cio<\/li>\n
  2. Pesquisar e identificar nichos de palavras-chave que possuam um bom volume de tr\u00e1fego<\/li>\n
  3. Produzir conte\u00fado relevante para o usu\u00e1rio, relacionado aos interesses do neg\u00f3cio e que estejam inseridas num nicho com alto volume de pesquisa<\/li>\n
  4. Monitorar a indexa\u00e7\u00e3o, rankeamento e volume de tr\u00e1fego conquistados<\/li>\n<\/ol>\n<\/div>\n
    \n\"\"
    \n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2914,"parent":36,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page_templates\/full_width.template.php","meta":[],"acf":[],"yoast_head":"\nMarketing de Conte\u00fado | Exent Performance Digital<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing de Conte\u00fado | Exent Performance Digital\" \/>\n<meta property=\"og:url\" content=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/inbound-marketing\/marketing-de-conteudo\/\" \/>\n<meta property=\"og:site_name\" content=\"Exent Performance Digital\" \/>\n<meta property=\"article:modified_time\" 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