{"id":1772,"date":"2022-10-21T14:54:36","date_gmt":"2022-10-21T17:54:36","guid":{"rendered":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/?page_id=1772"},"modified":"2023-01-23T10:47:06","modified_gmt":"2023-01-23T13:47:06","slug":"seo","status":"publish","type":"page","link":"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/negocios-servicos\/marketing-digital\/inbound-marketing\/seo\/","title":{"rendered":"SEO"},"content":{"rendered":"<div class='container'>\n<p><b>O que \u00e9 e para que serve SEO?<\/b><\/p>\n<p>Colocar um website no ar e n\u00e3o ter tr\u00e1fego, \u00e9 quase como abrir uma loja f\u00edsica em um ponto onde n\u00e3o passa ningu\u00e9m. Nada importa mais do que o cliente, e no mundo online, o potencial cliente \u00e9 representado pelo tr\u00e1fego.<\/p>\n<p>\u00c9 nesse contexto que as t\u00e9cnicas de SEO tornam-se t\u00e3o importantes, porque s\u00e3o elas que geram tr\u00e1fego qualificado, perene e de longo prazo para um projeto de marketing online.<\/p>\n<p>Tecnicamente podemos definir SEO em duas \u00e1reas:<\/p>\n<div class='bloco_duplo'>\n<div class='conteudo'>\n<p><b>On-Page<\/b><\/p>\n<p>Refere-se a tudo que deve ser feito dentro do site para que ele seja indexado pelo Google da melhor maneira poss\u00edvel, aumentando ent\u00e3o as chances de exposi\u00e7\u00e3o do projeto quando um usu\u00e1rio (potencial cliente) realizar uma busca e visualizar resultados.<\/p>\n<p>Os principais atributos de SEO On-Page s\u00e3o:<\/p>\n<ul>\n<li>Conte\u00fado<\/li>\n<li>SSL<\/li>\n<li>Estrutura de URLs<\/li>\n<li>Linkagem interna<\/li>\n<li>Performance da p\u00e1gina<\/li>\n<li>Mobile first<\/li>\n<li>Core Web Vitals<\/li>\n<\/ul>\n<\/div>\n<div class='conteudo'>\n<img src=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/seo-1.png\" alt=\"\" width=\"867\" height=\"435\" class=\"aligncenter size-full wp-image-2475\" \/><br \/>\n<\/div>\n<\/div>\n<p><b>Off-Page<\/b><\/p>\n<p>S\u00e3o os fatores de rankeamento que influenciam o website de fora para dentro. Em resumo, SEO Off-Page pode ser definido como a reputa\u00e7\u00e3o que esse website tem perante o Google.<\/p>\n<div class='bloco_duplo'>\n<div class='conteudo'>\n<p>Como o Google mede a reputa\u00e7\u00e3o de um projeto? Analisando a qualidade dos links que apontam para ele &#8211; se h\u00e1 suspeita de aplica\u00e7\u00e3o de t\u00e9cnicas proibidas para obten\u00e7\u00e3o de links externos, a reputa\u00e7\u00e3o do projeto pode sofrer danos e gerar uma eventual puni\u00e7\u00e3o algor\u00edtmica ou manual por parte do buscador.<\/p>\n<p>Os principais atributos de SEO Off-Page s\u00e3o:<\/p>\n<ul>\n<li>Backlinks<\/li>\n<li>Domain Authority<\/li>\n<li>Promo\u00e7\u00e3o espont\u00e2nea<\/li>\n<li>SEO Local<\/li>\n<\/ul>\n<p>Se o seu business \u00e9 algo de longo prazo, ent\u00e3o SEO certamente deve ser utilizado pela sua empresa para constru\u00e7\u00e3o de tr\u00e1fego qualificado.<\/p>\n<\/div>\n<div class='conteudo'>\n<img src=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/wp-content\/uploads\/2022\/11\/seo-2-2.png\" alt=\"\" width=\"867\" height=\"435\" class=\"aligncenter size-full wp-image-2476\" \/><br \/>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"contato_page\">\r\n\t\t\t\t<div class=\"efeito\"><\/div>\r\n\t\t\t\t<div class=\"container_box\">\r\n\t\t\t\t\t<p class=\"texto\">Ficou interessado? <span>Entre em contato<\/span><\/p>\r\n\t\t\t\t\t<a class=\"btn-contato-post\" href=\"https:\/\/projetos4.exentdev.com.br\/ws\/8.0\/exent\/dev\/contato\/\">Fale Conosco<\/a>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2920,"parent":36,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page_templates\/subcategoria_SEO.template.php","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO | Exent Performance Digital<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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